【10/27(火)】Leading Innovation: Your Way to Win
- ■開催日時
- 2026-10-27 21:00 (日本時間)
- ■言語
- English
- ■開催場所
- オンライン
- ■ツール
- Teams
Join the Deming Network for an inspiring session exploring why innovation, rather than incremental efficiency, is what wins markets. The session opens with Deming's famous observation: "He that innovates and is lucky will take the market.
Innovation is framed as creating and implementing ideas that deliver real value, with the Kano model showing why must-be and performance features only sustain a business while "WOW" attractive features drive growth — stagnation leads out of business. Quality is defined by the customer, and Roger Martin's view is added: winning requires choices that compel customer action, which in turn demands intuitive as well as analytical thinking.
